High
Street jewellery chain, HPJ, have selected Allison Pike, Architects
and Interior Designers, to undertake a complete
redesign of their stores' identity. The commission involved
a complete appraisal and assessment
of what customer perception was of a typical HPJ store.
The conclusions included
focusing heavily on the merchandise, with that becoming the
main focal point and the shopfitting
becoming higher quality but more neutral background.
|
The
main aim of the design was to create a coordinated and contemporary
look, using a stripped down limited palette
of materials in sophisticated modern colours, allowing the
products which are displayed on
coloured pads to become the most prominent feature.
The use of lighting creates interest and highlights whilst
achieving an open and customer-friendly environment.
|
